It is important for business to maintain a strong Online Presence. local SEO( search engineoptimisation) is important for companies who rely on local customers. Local SEO is the process of optimizing your site and online presence in order to show up at or near the top search results for people searching locally. To get you started, here’s what you need. Read more now on local seo Houston.

What is Local Search Engine Optimization?

Local SEO provides businesses with a strategy for digital marketing. This helps them improve their local visibility. Local results is the listing that appears when a person searches for services or businesses near a particular location. As an example, say you are the owner of a Denver bakery, and someone enters “bakery close to me” when using Google. Your business should appear on the first page.

Why local SEO is important?

Local SEO can be important in many ways.

The search engine helps to reach customers in your locality who are actively looking for businesses similar to yours.
Your website visibility will be improved, making it easy for your potential clients to find you.
This will increase the footfall in your store and the site traffic.
Local search helps you to stand out against your competitors.
The Local SEO Optimization Process

Google My business listing Claim, optimize and claim your listing.
Google My Business lets businesses manage their web presence, which includes Google Search as well as Google Maps. The Google My Business page can be claimed and optimized to ensure your company appears in the local search results. It can also provide your customers with information about your address, telephone number, and operating hours.

Google My Business listings can be optimized by ensuring that you:

Information should be accurate and updated
You can choose the categories most appropriate for your company.
You can add photos about your business, products or services.
Encourage your customers to write reviews
Local Keywords for Your Website
For your website to be ranked well for local searches, it must contain local keyword. This is done by using local keywords in the metadata and content of your site. As an example, if your business is a real estate agency in San Francisco then you should include on your site keywords such as “San Francisco homes for sale” and “San Francisco property”.

The following are some suggestions for optimising your website to include local keywords.

Your city and state should be included in the title tags as well as meta description of your website.
Create location-specific landing page for every business branch (if yours has more than a few).
Every page of your web site should include your company’s address and contact number.
Create local content, for example news articles or blog entries about events in your area.
Build local Citations Backlinks
Citations, and backlinks represent two factors important to search engines when they determine the relevancy and authority of your website. Citations include mentions in other websites of your name, your address, and your phone number. Backlinks refer to links that are sent from another website to yours. In order to boost your local search engine optimization, you must build high-quality links and citations.

Here are some suggestions for creating local Citations as well as backlinks:

Submit your information about your business to local directories such as Yellow Pages (Yelp), Angie’s list, Yellowpages (Yellow pages ), and Citation Sites .
Contacting local businesses, asking them if it is possible to guest-post on their blogs or to provide a link to your web page.
Participating and sponsoring local organizations and events is a great way to advertise your business.